Why do you need market research?

To make critical business decisions, you need unbiased, accurate information – information that comes from the right kind of market research. Advanced Marketing Research's expert marketing research and analysis team can help you:

Reach precisely the people who need to hear about your service

Define employee attitudes and values

Present your message at exactly the right time and place

Get the best possible value for your advertising budget

Keep you in touch with the trends you need to track

We help you meet these objectives with the following quantitative and qualitative marketing research services.

Quantitative Research Services

Telephone Surveys – The preferred method for many companies for obtaining fast results on a limited budget. AMR employs computerized interviewing stations that incorporate automatic skip patterns and randomization and consistency checking.

Mail-out – Paper-based surveys are generally used when it's not practical to contact people by phone or when an issue is sensitive. AMR will work with you to develop the questionnaire and will oversee the mailing to a random selection of the target population.

Intercept Surveys – Intercept surveys are conducted on-site, for example, at a department store or polling station, in order to learn about people's experiences that day.

Online Surveys – New to AMR's toolbox, online surveys are relatively cost-effective and allow companies to obtain accurate, fast results from specific populations, where appropriate. AMR can set up your online survey as well as tabulate and analyze the results.

Qualitative Research Services

Focus Groups – When you need opinions about a new product idea, logo, or service, focus groups can help you. AMR provides complete focus group services, including finding a location and providing a moderator.

Mystery Shopping – AMR interviewers pose as customers and visit stores, banks, and other establishments to evaluate the service received. The “visits” are done systematically, asking the same types of questions of different agents, clerks, or salespeople. Immediately following the “visit,” the interviewer fills out a form evaluating the service.