Methodology
  Advanced Marketing Research uses the following methodology:
    Custom design of each project by the principals of Advanced Marketing Research
Random selection survey of target population
Recommended bound on error of + 5% at a 95% confidence level
Survey by telephone, intercept, mail-out or online
Computerized interviewing stations
Validation of at least 10% of each interviewer’s complete work
Computerized data tabulation, followed by comprehensive statistical analysis
Focus groups
  Upon completion of the research, AMR clients receive the following:
A research report which gives a brief overview of results supported by an in-depth analysis:
    Executive summary
Easy to understand analysis
Cross-tabulations
Verbatim reports
Presentation quality graphics
 

Data available as an Excel spreadsheet, if desired.

An oral presentation by an AMR principal to answer questions and explain any significant findings.

 

 

Market Guide Methodology Industries Served About AMR